Tuesday, June 7, 2011

Thesis Prep-Test # 1. Who are the leading color experts?

Experts for the past:
Faber Birren
Frank Mahnke

Experts from the present:
Color Marketing group: CMG
Jackie Jordan: Director of Marketing, SHerwin WIlliams
Leatrice Eiseman-The Color Answer Book: From the World's Leading Color Expert
Color: Messages and Meanings, a Pantone® Color Resource
More Alive With Color, Personal Colors – Personal Style
Colors For Your Every Mood
Pantone® Guide To Communicating With Color
Sources:
Gerard, R. Differential effects of colored lights on psychophysiological functions.
Joe Halloack: http://www.joehallock.com/edu/COM498/index.html

Quotes:
Color Sells...and the Right Colors Sell Better!-CMG

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